About the company

Anova Fertility & Reproductive Health is the premier fertility health centre in Canada exclusively focused on reproductive medicine and women’s health. Since 2016, we have built a reputation as the leader in innovation, education, and communication for best-in-class, inclusive, humanized fertility and reproductive care. Anova is known for its collaborative and holistic approach, leveraging an award-winning, multidisciplinary team of healthcare professionals, including Reproductive Endocrinologists, OB/GYNs, Family Physicians, Physician Assistants, Nurses, and other specialized healthcare professionals. Our high-functioning team provides exceptional patient care through advanced fertility treatments and personalized treatment plans.

We are seeking an experienced, Medical Sales Representative to help us strengthen and build relationships with referring GPs, Hospitals, and OBGYNs in Ontario. This award-winning fertility company was founded in 2016 and currently operates multiple fertility centres in southwest Ontario with plans to grow. This is an exciting career in an industry that is growing yearly. Your career will flourish in this rewarding, professional, high-volume best-in-class environment.

As the Medical Sales Representative, you will combine your knowledge, charm align with superior sales skills to spearhead the development and implementation of our new and improved physician referral program. Starting with our existing database of doctors, you will systematically identify, engage, and convert physicians into new company referrers through a combination of email and phone outreach as well as in-person visits to third-party clinics.

Part friendly ambassador and part rock star salesperson, this Medical Sales Representative position represents an exciting new role in the fertility field, with an opportunity for ample growth and development. As an award-winning, progressive and inclusive employer, we welcome qualified applicants from all backgrounds.

Job Summary (subject to change, not limited to):

• Develop collaborative relationships with doctors to ensure clinic is top of mind for fertility treatments in Ontario, driving in leads into the company
• Take ownership of strengthening our existing referral relationships
• Drive the new doctor referring leads, resulting in conversion of booked treatments by establishing strong contacts, fostering relationships, effecting closing, following up, and comprehensively understanding Anova treatments and services- to achieve the highest possible conversation rates
• Develop relationships with local thought leaders (Physicians, Family practices, Hospitals, Pharmacists and Nurses, Agencies) whose opinions and treatment regimen influence the practice of their colleagues
• Deliver exceptional customer care and develop lasting rapport with doctors, associates, nurses ensuring that they remain highly satisfied with fertility treatments and clinic experience
• Create, attend and host events for doctors as a company representative, either at a sponsored booth, or simply in person, to network and build new physician relationships
• Organize, schedule, and implement company outreach efforts to potential referring physicians using email, phone calls, and in-person visits to targeted clinics
• Accurately and efficiently record sales data, contacts, calls into data base for dashboards and record keeping
• Ensure complete and accurate documentation of doctors, associates and clinics in client files
• Sales-oriented person who thrives in exceeding sales targets by following up on potential sales and being knowledgeable about company products/services
• Close sales by overcoming objectives and by explaining the benefits
• Maintains thorough knowledge of all services, treatments and products and services offered to effectively advise referring doctors
• Excellent follow-up performance to increase sales
• Prepare and submit sales reports daily, weekly & monthly into CRM, reporting to the Chief Growth Officer
• Provide consistent communication and feedback in regard to service, events to CGO
• Attend monthly sales meetings, and weekly sale meeting with CGO
• Report activities daily and weekly to CGO
• Hit and maintain KPI’s with elevating current referrals, and bringing on new ones
• Represent Anova Fertility and its affiliated services and treatments in meeting and presentations to doctors
• Deliver in-person information kits
• Advise on inventory of information kits, proactively to ensure sales support product is always in stock
• Keep accurate records of receipts for business for submission purposes
• Create daily call and meeting strategies, actively seek and book appointment and luncheons
• Build and maintain database of key referrals and relationships
• Present marketing assets to clinics and doctors, explaining available treatment options through information kits
• Ensure satisfaction of referral sources, cultivating ongoing business
• Respond to client inquiries, conduct assessments, and convert prospects into long-term clients
• Effectively communicate within the team to meet clients' needs and satisfaction
• Provide active relationship management to our clients and referral partners
• Provide support to key referrals, by acting as a liaison between the referrals and company
• Report on all your business development efforts, tracking your referral efforts to quantify your efforts and for our strategic and financial planning purposes
• Efficiently responding to doctor inquiries and questions
• Scheduling meetings, appointments with potential and existing doctors 
• Coordinating sales efforts with current marketing programs
• Maintaining solid working relationships with new and existing doctors by providing excellent after-sales service
• Follow up on all existing and leads generated by the company, by email and a personal call
• Use booking system to automatically schedule & book appointments for all leads
• Automatically schedule follow up on all leads of not closed to close
• Maintain a database of doctor’s names, how many patients they have referred daily into CRM-Zoho
• Take part in sales and marketing meetings with inside and outside sales members and consultants.
• Review advertising and marketing material in referral brochure kits, and advise if more are needed etc. 
• Keeping abreast of new developments in the fertility field to determine the effect of such developments on the company's business strategies.
• Stay updated on doctor, industry, and market changes to pinpoint growth opportunities 
• Utilize effective presentation, closing, effective negotiation skills, market acumen, and knowledge of doctor and patient needs
• Exhibit the ability to multi-task, prioritize, and manage time effectively with strong attention to detail, while working independently and within a team

Who we’re looking for:

• A dynamo! You are a charmer with the hutzpah to cold-call clinics and the communication and persuasion skills to win friends and influence people easily
• A communicator.  As an ambassador of our brand, you are a class act, who knows how to dress for success, and how to communicate with poise and professionalism
• A driver. You own a car, are a licensed driver, and love the idea of driving around the GTA and southwestern Ontario visiting doctors’ offices on our behalf
• A born salesperson. You know from experience how to soft-sell services like ours with high-value prospects starved for time
• A technologist. You’re comfortable using new software and the idea of gradually adding and managing a database does not worry you
• An organized polite, professional, independent, knowledgeable- relationship builder and closer. Exceeding targets excites you

Requirements:

Before you apply, please ensure you have the following requirements. Prospects who lack these criteria will not be considered.

Qualifications:

• College diploma or certificate
• At least 10+ years of sales experience with medical experience preferred experience
• Exceptional presentation, closing skills and networking skills
• Current driver's license, reliable vehicle and willingness to travel 70% of the time
• Advanced working knowledge of Salesforce, MS Word, Excel, Outlook, Zoho and virtual meeting technology (Zoom, Teams) CRM and EMR systems
• Solid knowledge of sales and closing techniques
• Superb public speaking capabilities
• Entrepreneurial spirit, passionate, driven, high-energy, and positive attitude
• Knowledgeable, attentive, proactive, diligent, and high achiever
• Must be well-spoken, outgoing, charismatic and a self-starter
• Independent and self-motivated person who is experienced in working with sales quotas
• A reliable and flexible individual who is strategic with a high-energy level and outstanding interpersonal and customer service skills
• Possess the ability to prioritize and multitask in a fast-paced, high-volume work environment
• Being flexible is crucial, must be able to pivot, change plans at the drop of the hat –in a positive and constructive manner to meet the needs of doctors
• Pleasant telephone/email/video manner and strong sense of etiquette
• Strong verbal communication, writing, and interpersonal skills (English)
• Strong analytical skills
• Exceptional relationship building skills
• Demonstrate ability to handle multiple priorities and manage time efficiently, with strong attention to detail
• Familiarity with digital technology and its application in sales
• Experience working under pressure
• High-energy, professional, positive attitude with a customer focused mindset
• Works well independently and as part of a team
• Exceptional customer service and interpersonal skills
• High-level of persuasiveness
• Strong critical thinking, problem, solving and decision-making skills
• Effective organizational skills with attention to detail
• Ability to educate and serve in an provide a safe an inclusive environment, to gender and sexually diverse patients (2SLGBTQIA+)

Success Factors:

• Passionate about creating awareness of fertility treatment and service
• Deep emotional intelligence and commitment to doing the right thing
• Hunter sales style approach, driven by best-in-class-service
• Thrives in an independent, challenging, consultative sales environment
• Establishes strong working partnerships with internal teams and clients
• Drives synergy between referral sources, patients and the internal team
• Meet KPIs/goals for new activity, leads, and revenue/patient starts
• Own and increases database of referral leads by creating new ones, and nurturing existing relationships

What We Offer:

• A supportive and collaborative work environment where your contributions are highly valued
• Competitive salary and benefits package
• Enjoy a fast-paced, high-energy work environment where no two days are the same
• Competitive compensation package, including bonus structure and access to benefits
• Onsite parking and transit-oriented location
• Paid time off
• Career development opportunities for learning, and development
• Company culture events and team building
• You get to co-author the next chapter of the company’s success story
• You would work for a visionary CEO and a highly visible company with a professionally led, collaborative environment, and top-tier executive team
• Become part of an award-winning, influential team that improves access to care, are leaders in inclusivity and that give back to community
• Have an opportunity to grow your professional profile
• Work in a stunning, modern office, conveniently located in Yonge & Sheppard
• An exciting and fast-paced work environment that encourages professional growth

How to apply

If you are eager to grow within a company, be part of an award-wining team, and believe you are the right fit, please submit your CV to career@anovafertility.com. While we appreciate your interest, only qualified applicants who are being considered will be contacted.

Anova Fertility is an equal opportunity employer. We are committed to providing an inclusive and accessible environment in accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code. We welcome and encourage applications from all qualified individuals, including those with disabilities, and accommodations are available throughout all stages of the recruitment process.

In compliance with the new Employment Standards Act (ESA) guidelines regarding the use of artificial intelligence, please note that while some recruitment platforms may use AI features to assist with initial screening based on job requirements, these tools are only used to help streamline the process. All final candidate evaluations and selection decisions are made by our recruitment and hiring team.

Position Status:
This position is a replacement role

Due to the high volume of applications we receive, only those candidates who are shortlisted for further consideration will be contacted.

Job Type: Full-time

Pay: OTE $104,000 + Car Allowance

Breakdown: $80,000 Salary, + 30% Bonus + Car Allowance