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Marketing Coordinator

Job Category: Anova Fertility & Reproductive Health
Job Type: Permanent Full Time
Job Location: North York

About the Company

Anova Fertility & Reproductive Health is the premier health centre in Canada exclusively focused on reproductive medicine and women’s health. We are the leader in innovation, education and communication for high quality, humanized fertility and reproductive care. We are the international standard for successful reproductive health and fertility centres that are committed to making the right to family accessible to everyone. We are known for our culture of support, our effective process and our holistic approach to patient care. By doing what we love, sharing what we learn and celebrating success, we encourage each other to achieve and grow, and we are role models for our community.

POSITION SUMMARY:

A Marketing Coordinator is responsible for supporting the efforts of the marketing team to carry out marketing campaigns. Their duties include researching market trends and compiling reports about consumer needs, creating marketing campaign content like graphics, blog posts, and social media posts, and assisting in executing marketing events for a corporation when required.

Responsibilities

  • Conducting research to analyze competitive landscape, market trends, and patient behavior and preparing reports by collecting, summarizing, and analyzing data
  • Supporting the Marketing Manager in establishing and evaluating marketing strategies and plans by analyzing and assembling sales forecasts, updating calendars, and organizing and planning promotional presentations
  • Communicating campaign deliverables, objectives, and timelines to their team while providing instructions for promotion or use
  • Maintaining an inventory and directory of sales support materials making sure all resources are accurate and current while coordinating new material creation as needed
  • Continually seeking and researching new sources of prospective patients while providing recommendations to the marketing manager and senior management
  • Support the marketing department’s initiatives with the planning, executing, and tracking of marketing programs such as online campaigns, events, social media, or content marketing
  • Independently coordinate marketing and community events, including overseeing logistics, managing registrations, coordinating with vendors, creating itineraries, and ordering marketing collateral
  • Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management
  • Create, proofread, and edit copy for various marketing channels, ensuring a consistent voice
  • Assist with developing and managing content and social media marketing programs, including blogs and public relations efforts
  • Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports for the marketing manager to present to senior management
  • Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness
  • Conduct market research and identify trends

Qualifications

  • Bachelor’s degree in business administration, marketing, communications, or a related field
  • Minimum of 2 years of experience in marketing
  • Must have strong organizational and project management skills, as well as attention to detail
  • Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills
  • A firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing
  • Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines
  • Must have strong analytical skills to analyze metrics and create reports
  • Must have a high level of creativity
  • A positive attitude and strong problem-solving skills

Apply for this position

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